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What Are Smart Objectives? (And How to Use Them)

Imagine you’re planning a road trip to a place you’ve never been. Before leaving, you would probably open up Google Maps and plan your route.

The same principle carries over to personal and professional goal-setting. Mapping out your journey with smart objectives is a strategic way you get where you want to go, when you want to get there — and to avoid time-consuming wrong turns along the way.

As the CEO of my own company, my most precious resource is time. I’m tasked with the role of leading my team to our organization’s goals, and I want to make sure we don’t waste time getting off track. Smart objectives help me accomplish that, and they can help you, too.

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