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How We Lose Billions Of Hours And Money On Social Apps Without Even Noticing It

People spend 1.15 billion hours each month on playing mobile games.

Games rank second behind social media activity in terms of time spent on devices according to a survey conducted in 2016.[1]

On average, we spend 2 hours on social media apps per day, which add up to 5 years and 4 months over a lifetime.[2]

In case you’re wondering, you can actually fly to the moon and back to Earth for 32 times with that time!!

And it’s not just the time that we’re losing.

Social apps gain millions of dollars from us every day.

Many of us don’t mind spending a dollar or 2 on mobile apps—multiple dollars, on multiple apps.

For instance, one of the top-grossing games in the App Store Pokemon Go, earns as much as $2.3 million per day; while another popular game, Candy Crush, makes $1.1 million a day.[3]

Now you’re probably a little concerned about the time and money you’ve been spending on apps, so it would be a good idea to look at why this is happening, and what you can do about it.

We spend a lot of time on our mobile because we feel bored easily and our phone is too handy.

Boredom doesn’t make us happy and it’s natural that we want to get rid of it no matter what, and impulsive behaviour, such as playing with the phone, is our way of doing it.

Our phone provides us with a comforting escape from boredom—endless scrolling might be mind-numbing but it’s still better than doing nothing, and we just can’t stop.

The reason why social media apps seem so attractive is that they give us (a bit of) the excitement we crave when we’re bored. On top of that is their convenience, since we always have our phones nearby and unlocking them only takes 1 second.

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