How to Apologize to Customers Effectively: By Carla Jerez

‘I’m sorry.’ The two most inadequate words in the English language。” – Beth Revis Apologies are important, but often times “I’m sorry” is not enough. Just repeating the phrase over and over again will come off as insincere—which can be difficult, because it’s hard to be genuine when you don’t always feel sorry. But there are so many instances in which you have to apologize…
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